At this week’s PepsiCo/Gatorade event in Orlando, we teamed up with Gatorade to create a unique interactive experience that blended hydration science with cutting-edge AI. The result? A cognitive totem that drew crowds, sparked competition, and showed exactly why staying hydrated matters.
Hydration Meets High Scores
When Gatorade approached us to help bring their message to life at this year’s PepsiCo event in Orlando, we knew we had to do something memorable. The goal: show how dehydration impacts cognitive performance — and why Gatorade is the ultimate solution. Our answer? A custom-built cognitive totem powered by AI, designed to engage, educate, and entertain. Participants could test their mental sharpness and see firsthand how hydration (or lack thereof) plays a crucial role in brain function. As with all our activations, the energy around the totem was electric. People lined up to compete, determined to top the leaderboard and outscore their peers. The competitive spirit was real — and infectious. It became one of the most visited spots at the event, drawing in attendees from all corners of the venue. We even had a standout performance, with one participant scoring an all-time high of 98!
A Big Win for Gatorade
The Gatorade team couldn’t have been happier. The booth became a centerpiece of the event, successfully combining brand messaging with meaningful interaction. More than just a game, the experience left people with a memorable takeaway: staying hydrated fuels performance — both physically and mentally. At ai.io, we’re proud to have helped Gatorade tell that story in a way that truly resonated.
