ADNOC x ai.io – Abu Dhabi F1 Grand Prix

ai.io were approached by ADNOC, to help them bring to life their sponsorship rights at the Abu Dhabi Grand Prix.

Step Into the Driver’s Seat of Innovation

Utilising our world class tailored modular Lab solution, we developed, built and staffed the ADNOC AI Performance Lab –a world class immersive fan engagement experience using state of the art technology and gold standard equipment, providing all event attendees with the chance to test themselves against the very best, and discover how they matched up to a professional F1 Driver.

The activation was a roaring success, with thousands of people taking part and it being recognised as the stand out fan activation at the Abu Dhabi Formula 1 Grand Prix Fan Village. The brief was to create a relevant & accessible AI-inspired sponsorship activation, which reinforced ADNOC’s commitment to AI and Digitisation through a high-profile brand and community engagement platform. As the owner of the event and headline sponsor, they wanted to deliver a fan engagement activation that stood out from the crowd and that got everyone at the event talking.

Other Events

Gatorade x ai.io

At this week’s PepsiCo/Gatorade event in Orlando, ai.io teamed up with Gatorade to create a unique interactive experience that blended hydration science with cutting-edge AI. The result? A cognitive totem that drew crowds, sparked competition, and showed exactly why staying hydrated matters.

IOC x Intel x ai.io

ai.io were asked by the IOC to support the launch of the Olympic AI Agenda, at the Olympic Park in London. ai.io were at the forefront of the agenda, and hosted the world’s media in our Mobile aiLab.

ADNOC x ai.io – Abu Dhabi Marathon

ai.io were approached by ADNOC, to help them bring to life their sponsorship rights at the Abu Dhabi Marathon.

Burnley FC x ai.io – Dude Perfect International Clarets Cup

Each year 16 of the worlds best academy teams including Chelsea FC, Manchester City, FC Dallas, AC Millan and Manchester United, are invited to the International Clarets Cup - a 3 day round robin tournament - held at Premier League club Burnley FC’s training ground. ai.io have always been asked to deliver a programme of talent identification and player performance analysis at the event.

ADNOC x ai.io – Abu Dhabi F1 Grand Prix

ai.io were approached by ADNOC, to help them bring to life their sponsorship rights at the Abu Dhabi Grand Prix.

Intel x IOC x ai.io – Paris Olympic Games 2024

As the official AI Partner at Paris 24, Intel asked ai.io to develop an experiential fan engagement activation...

ATP Tour Pro Player Combine Jeddah Saudi

In this world first, ai.io and their aiLab technology facilitated the delivery of the ATP Basecamp competition. ai.io provided real-time reporting and personalised reports for the players, coaches and fans of all test metrics as they happened.