As the official AI Partner at Paris 24, Intel asked ai.io to develop an experiential fan engagement activation, that demonstrated the use of AI and their commitment to the “AI everywhere” global campaign.
Experience the Future of Sports Science
ai.io developed, built and staffed the most innovative fan experience at Paris 24, located outside the Stade de France. Thousands of fans had the chance to visit the activation where they were put through their paces, and given the chance to discover their Olympic ability — all powered by AI.
From Movement to Match: Find Your Olympic Fit
The AI-driven system, custom-built by ai.io for Intel, translated performance data into tailored recommendations, showing each person their potential “best-fit” Olympic sport. It was more than just a fun experience — it was a powerful demonstration of how AI can democratise elite-level sports science and inspire the next generation of athletes. By blending innovation with interactivity, the lab turned Olympic dreams into data-driven discoveries — making every visitor feel like part of the Games.
