Utilising our world class tailored modular Lab solution, we developed, built and staffed the ADNOC AI Performance Lab – a world class immersive fan engagement experience using state of the art technology and gold standard equipment, providing all event attendees with the chance to test themselves against the very best, and discover how they matched up to a professional Marathon runner.

Placed at the finish line of the Marathon in the days leading up to and during the event, thousands of runners and fans got tested in the Lab – all being tested against the best marathon runners in the world.

The brief was to create a relevant & accessible AI-inspired sponsorship activation, which reinforced ADNOC’s commitment to AI and Digitisation through a high-profile brand and community engagement platform. 

As the owner of the event and headline sponsor, they wanted to deliver a fan engagement activation that stood out from the crowd and that got everyone at the event talking.

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